{"id":110812,"date":"2022-09-25T23:32:33","date_gmt":"2022-09-25T21:32:33","guid":{"rendered":"https:\/\/fifp.fr\/?post_type=mec-events&#038;p=110812"},"modified":"2022-09-25T23:32:51","modified_gmt":"2022-09-25T21:32:51","slug":"la-beaute-noire","status":"publish","type":"mec-events","link":"https:\/\/fifp.fr\/en\/events\/la-beaute-noire\/","title":{"rendered":"LA BEAUT\u00c9 NOIRE"},"content":{"rendered":"<div>\n<p>Synopsis (FR) : En 1973, Eunice Johnson, la fondatrice des magazines Ebony et Jet, constate un probl\u00e8me : les femmes noires doivent m\u00e9langer elles-m\u00eames leur fond de teint afin de trouver une couleur assortie \u00e0 leur peau. Pour r\u00e9soudre le probl\u00e8me, Johnson a lanc\u00e9 Fashion Fair, la premi\u00e8re entreprise nationale de cosm\u00e9tiques enti\u00e8rement ax\u00e9e sur les femmes noires.<br \/>\nCe film suit l&rsquo;actuelle PDG de Fashion Fair Desiree Rogers et la pr\u00e9sidente Cheryl Mayberry McKissack.<\/p>\n<p>Synopsis (EN): <span lang=\"EN-CA\">\u00a0(THE BEAUTY OF BLACKNESS)\u00a0<\/span>\u00a0In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style amongst Black women and the global cosmetics industry took notice. Now Fashion Fair is staging its comeback as a black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.<\/p>\n<p class=\"Standard\">\n<\/div>\n<div>\n<p class=\"Standard\"><b><span lang=\"EN-CA\">R\u00e9alisateur(trice)\/Director: <\/span><\/b><span lang=\"EN-CA\">Tiffany Johnson<\/span><\/p>\n<\/div>\n<div>\n<p class=\"Standard\"><b><span lang=\"EN-CA\">S\u00e9ance\/Screening: <\/span><\/b><span lang=\"EN-CA\">Le samedi 22 octobre \u00e0 11h00\/Saturday, October 22<sup>nd<\/sup> at 11:00AM<\/span><\/p>\n<\/div>\n<div>\n<p class=\"Standard\"><b>Dur\u00e9e\/length:<\/b> 01:10:00<\/p>\n<\/div>\n<div>\n<p class=\"Standard\"><b>Genre:<\/b> Long-m\u00e9trage, documentaire \/Feature, documentary<\/p>\n<\/div>\n<div>\n<p class=\"Standard\"><b>Origine :<\/b> \u00c9tats-Unis\/United States<\/p>\n<\/div>\n<div>\n<p class=\"Standard\"><b>Ann\u00e9e\/Year:<\/b> 2021<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Synopsis (FR) : En 1973, Eunice Johnson, la fondatrice des magazines Ebony et Jet, constate un probl\u00e8me : les femmes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":110819,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"mec_category":[377,381,382,384],"mec_speaker":[],"class_list":["post-110812","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-films-2022","mec_category-long-metrage-feature","mec_category-doc-films-2022","mec_category-selection-officielle-official-selection"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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